Associate Product Manager B2B

Job Information

Job Description



The Associate Product Manager will be an integral part of the General and Advanced Diagnostics B2B group at LifeLabs and will provide tactical support for the growth of their assigned products. The Associate Product Manager B2B provides tactical and direct support to the inside and enterprise sales groups. They will coordinate new product and service launches and track launch performance. The individual will implement analyze and report KPI’s for their assigned products. They will act as the interface between sales, the voice of the customer and the cross functional organization. 

A successful LifeLabs Associate Product Manager B2B will have previous product management experience. They will be able to translate the voice of the customer to identify growth barriers and opportunities. The incumbent will be a creative problem solver with a focus on supporting the B2B team’s success.

The Product Manager interacts closely with cross-functional teams at LifeLabs (IT, marketing, sales, operations, medical and business intelligence) in order to drive success.


The ideal candidate will have a strong background in product management, experience in medical/pharmaceutical sales, data driven management, marketing, product training and sales support.




Execute and measure

  • Develop Go-To Market planning for new offerings
  • Act as an SME to support sales in converting prospects to clients
  • Collaborate with IT, Sales, Marketing, and Business Intelligence to track product performance through relevant indicators. Develop, Analyze and report KPI’s.
  • Provide product training and support
  • Identify and develop tools to support sales efforts e.g. professional presentations, white papers, marketing collateral needs
  • Understand internal processes with IT, Lab Ops, Bioinformatics and MedSci teams to support product development and identify areas of efficiency or cost saving, as well as trouble-shooting specific occurrences


Understand the market

  • Maintain a strong understanding of the markets and clients’ needs across Canada.
  • Maintain knowledge of the regulatory environment, reimbursement, and competitive landscape and apply to business planning
  • Understand the strengths and weaknesses of a competitive offering to be able to articulate the unique values of LifeLabs services
  • Maintain relationships and communicate with sales reps, customers, segment KOL’s and healthcare providers




  • Post-Secondary education in Business, Science or Healthcare
  • Prior knowledge and experience within the health care/life sciences industries
  • 3-5 years of Product Management experience in a related field
  • Sales experience in Diagnostics or Healthcare
  • Stakeholder and KOL management
  • Product or service launch experience
  • Proven ability to use data to drive insights
  • Experience with CRM analytics
  • Market Research including Voice of Customer gathering
  • A detail and results-oriented self-starter with demonstrated analytical expertise
  • Excellent written and verbal communication skills
  • Exceptional interpersonal skills with a collaborative mindset
  • Strong MS Excel and PowerPoint skills



LifeLabs is committed to building an inclusive environment and will provide accommodations in accordance with the AODA – Accessibility for Ontarians with Disabilities Act. Please indicate in your application any accommodations you will require throughout the recruitment process.  Alternatively please contact our corporate offices main line to be directed to a member of the Talent Acquisition team at  (416) 675-4530. 


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